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Where's the beef?

Here's more fun with the Taco Bell story: no one really cares that the "beef" may only be 35% beef.
Look at the stock for YUM!  Which owns Taco Bell and other food properties.
I thought maybe it would take a huge dive.....

http://www.msnbc.msn.com/id/31260763/ns/business-markets?q=YUM